Cue the Merchandise: Ford Launches New Logo to Celebrate 50 Years of Mustang

The Ford Mustang is set to celebrate 50 years of continuous production next year, and to mark the occasion, the blue oval brand has designed a new logo that will adorn a series of commemorative merchandise. The logo, comprised simply of the iconic galloping horse with a stylized “50 Years” below it, was penned by Ford designer Michael Thomson, and will be used on 50 carefully selected products over the next few months. Those products include die-cast models, video games, watches, and clothing. Ford has apparently been very choosy about what items will be branded with the 50 th anniversary logo.
“We’re working closely with our licensees to ensure every item reflects the unique qualities of Mustang,” said Ford team leader for global brand licensing John Nens in a release. “Like the car itself, we want our licensed products to convey an attitude of strength, passion, and the highest quality.” One company that met Ford’s expectations is clothing manufacturer Schott NYC, which has been in business as long as the automaker has been building cars. In World War II, Schott NYC spent most of its time producing sheepskin bomber jackets and leather flight jackets for the war effort, and its best-known product is what will brandish the Mustang 50 th anniversary logo. The limited-edition Mustang leather jacket will be revealed later this year. What merchandise would you like to see branded with the Mustang logo? Tell us below in the comments.